Joiner - The SMB Partnership Directory

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The easiest way to find great referral partners

Find founders who share your ideal clients, want to partner, exchange referrals, and create new opportunities to grow

Join the Directory

LAUNCH OFFER UNTIL END OF DECEMBER:

Free Access to the Directory + 50% off paid plans

The Partner Directory

How Joiner helps you find the most compatible founder partners

A breakdown of the key features and things we do that guide you toward people who are a natural fit for referrals and collaboration

Partner Profile

A clear place to show what you do, who you help, and the types of partners you want to meet

Partner Directory

Partner Reach

Partner Brokering

Partner Profile

A clear place to show what you do, who you help, and the types of partners you want to meet

Partner Directory

Partner Reach

Partner Brokering

Our process

Every Founder is Vetted before joining

Ensuring the people in the Directory are relevant, genuine, and trustworthy

1/. Apply

A short two-minute form to tell us about your business and what you’re looking for.

1/. Apply

A short two-minute form to tell us about your business and what you’re looking for.

2/. Review

We review your form to make sure that Joiner is a good fit for both you and us.

2/. Review

We review your form to make sure that Joiner is a good fit for both you and us.

3/. Invite

We add you to the directory with the right target market tags so it's easy to find you.

3/. Invite

We add you to the directory with the right target market tags so it's easy to find you.

4/. Onboarding

We show you around the Directory and how to get the most out of Joiner.

4/. Onboarding

We show you around the Directory and how to get the most out of Joiner.

About our Founder

The Story Behind Joiner

I first started focusing on partnerships and referrals after growing my own businesses through them. They became the most scalable and reliable way I won new business.

My assumption was everyone was doing it like I was, but I was wrong.

I first started focusing on partnerships and referrals after growing my own businesses through them.

They became the most scalable and reliable way I won new business.

My assumption was everyone was doing it like I was, but I was wrong.

In September 2024, I began speaking with founders and small businesses to see what was working for them and what wasn’t.

Over 500 conversations later and more than 50 partnership and referral functions built, the pattern was clear.

Referrals grow small businesses, but finding good partners takes far too long.

I created Joiner to make this easier. It gives founders one place to meet partners, share opportunities, and grow through warm, trusted relationships.

Join the Directory

The Launch Offer - Limited Spaces

Until the end of December we're offering Free Directory Plus and 50% off Joiner Membership

Directory Access

Perfect for SMBs wanting to explore Referral Partnerships

Free

Partner profile

Partner search

Partnership Events

Join the Directory

Directory Plus

Perfect for SMBs looking to get access Partnerships + Referrals

£500 / year

£1,000 / year from April 2026

Everything in Access +

1 x brokered partner intro credits

1 year full-access

Discoverability Tags

Referral Exchange access

Partnership Opportunity Board

Chat inside the Directory

Joiner Membership

Perfect for SMBs looking for the largest results in the least time, guided by our team

£3,000 / year

Payment plans available (1 / 3 / 6 month)

Everything in Plus +

10 x brokered partner intro credits

90-min Referral Masterclass

3 x Ideal Partner Profiles built

Verified status and tags

Shown on Vetted Partners page

Shown on Vetted Offers page

Promoted across our Newsletter

Promoted across Joiner LinkedIn

Chat inside the Directory

Joiner: Beginner to Pro

How to get started with SMB strategic partnerships to generate more referrals

A short overview explaining the science of referrals and partner relationships, and how to create predictable growth

Join the Directory

Joiner: Beginner to Pro

How to get started with SMB strategic partnerships to generate more referrals

A short overview explaining the science of referrals and partner relationships, and how to create predictable growth

Join Today

Joiner: Beginner to Pro

How to get started with SMB strategic partnerships to generate more referrals

A short overview explaining the science of referrals and partner relationships, and how to create predictable growth

Join Today

FAQs

Frequently Asked Questions

Some answers to some frequently asked questions.

How do you make matches?

We match people based on shared target markets, complementary services, ideal customer profiles, and the partner types you’ve told us you want to meet. We look at the pains, budgets, industries, and roles you serve, then suggest or introduce founders who naturally fit with your business.

What information do you collect?

We keep it simple. We only collect what helps you find good partners: what your business does, who you help, the industries you serve, the types of partners you want to meet, and your preferred collaboration style. We don’t collect anything sensitive or unnecessary. Equally, if you want to leave simply request us to delete your info and we'll happily remove it from our database.

How do introductions work?

You’ll either receive light match suggestions inside Joiner or, on higher plans, we introduce you directly to founders who clearly fit your partner profile.

What makes someone a ‘verified’ partner or offer?

Verified partners and offers are ones we’ve checked ourselves. We look for clarity, credibility, and whether the offer makes sense for partnerships. Verified listings help you avoid guesswork and give you more confidence when reaching out.

Do I need existing partners before joining?

No. Many people join because they don’t know where to start. Joiner helps you learn, find relevant people, and get your first few partnerships moving.

How do you make matches?

What information do you collect?

How do introductions work?

You’ll either receive light match suggestions inside Joiner or, on higher plans, we introduce you directly to founders who clearly fit your partner profile.

What makes someone a ‘verified’ partner or offer?

Do I need existing partners before joining?

No. Many people join because they don’t know where to start. Joiner helps you learn, find relevant people, and get your first few partnerships moving.

How do you make matches?

What information do you collect?

How do introductions work?

You’ll either receive light match suggestions inside Joiner or, on higher plans, we introduce you directly to founders who clearly fit your partner profile.

What makes someone a ‘verified’ partner or offer?

Do I need existing partners before joining?

No. Many people join because they don’t know where to start. Joiner helps you learn, find relevant people, and get your first few partnerships moving.