Our story

We kept trying to build something clever.
It worked when we made it human.

The beginning

We spoke to 400 UK based founders to understand how SMBs really grow.

Every dot above is a conversation. The raw material of everything that followed.

0
were struggling to grow
0
felt isolated and alone

Businesses did better when the founder felt better. That changed everything.

the warmth goes out of it
The clever mistake

We tried to scale it with technology. An expensive lesson.

Collaboration is human. Automate it and you lose the only thing that matters.

The return

With thousands of conversations behind us, we finally built the network properly.

An agency came next. It worked, but it pulled us from the founders we started for. So we came home.

Our mission: the most collaborative network in the world. Starting in the UK.

Our team was built out of our validation calls, but ended up collaborating to start Joiner

Joey Speed

Co-founder & CEO

Serial entrepreneur (7 x ventures) and collaboration expert.

James Thorpe

Co-founder & Head of Network

Joey met James on a validation call. It grew into co-founding Joiner.

Tia Georgiou

Operations & Customer Success

Also met on a validation call. Great energy, perfect fit, now core to the team.

Come and be part of it.

Free for life if you're one of the first. Later it becomes paid. You never will.

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